Clever Little Clown

A reflective & inspiring journal of my third year studies at Cardiff School of Art & Design.. I will use 'clever little clowns' to collect and share creative finds as well as reflecting on personal work.

Sunday 3 July 2011

The Big Idea

Clever little clowns has recently taken a back seat to my last term at UWIC and heres why.. This is my solution to the big idea brief. 






The challenge for this brief was to create a piece that would communicate the word citizen journalism, I created a pull out magazine that would provide readers with information surrounding the topic. The magazine would work as an advertisement for an online platform where the community of readers would be able to get actively involved. 

Saturday 25 June 2011

MMXI Final Show

The final weeks of dangerous stress levels, copious amounts of tears and tantrums have all led to the final show MMXI opening which turned out to be a great success and an all round great day full full of awards, speeches and free wine. 


......(photos on there way)......


My three years in Cardiff School of Art & Design have come to an end and I couldn't have asked for a better university experience. The real world now awaits with some exciting prospects from all around the world. First Stop Ghana.. 




The graduating class of 2011... Handsome bunch (: 


We will BBQ come rain or shine.. 

Friday 17 June 2011

D&AD Student Awards

We have been working on the D&AD and YCN Student Awards over the last six weeks. We were given this week to refine our concepts for the three different briefs, this is one of my completed solutions to the Body Shop brief.  

                        





The Body Shop brief asked us to create an innovative design that illustrated the Body Shops five core values while keeping the packaging within the premium nature of the brand. 
I created my concept by taking the natural ingredients from each product and re emphasizing where these came from. 
For example, the tea tree product comes from the tea tree. I have used a bark texture on the sleeve of the bottle to illustrate the trunk of a tree protecting the ingredient inside. 
This concept has been adapted to fit in with each product. You can undo the sleeve to read the ingredients and directions, which are placed on the inside of the sleeve.  
This reduces the amount of ink needed in production with there being no need to print onto the bottles, therefore making the outcome more sustainable.

Thursday 7 April 2011

Isotype

Also known as the International System of Typographic Picture Education - this is a method of showing social, biological and historical connections in pictorial form. This Graphic process has been present throughout design since 1930 and is still used within modern day design. 





This process was created by Austrian philosopher and curator Otto Neurath “as a symbolic way of representing quantitative information via easily interpretable icons.” Despite the images above looking almost present day they infact date back to the 1930s. A truly timeless piece of design. 

Thursday 31 March 2011

The creative Process



An interesting look at the creative process, although it has never been this straight forward or quick for me personally..

Friday 11 March 2011

Trip to the Beach





This lovely photomotion by Mike Matas has got me well and truly in the mood for summer. 


Check out some of his videos: www.mikematas.com 

Tuesday 22 February 2011

To - Do list


Yesterday I started my new brief - the student set project.. For this brief we were given complete freedom to select something to study for the next 5 weeks. 
At first this seemed impossible, but after many mind maps I found myself not being able to settle on the topic. I then came home and started researching the short listed topics and discovered the to-do list blog. 


The to-do list blog is a collection of different to-do lists from all around the world, they range from shopping lists to things to do before you die. This blog has helped me select my brief and left me very excited to start my new project.