We have been working on the D&AD and YCN Student Awards over the last six weeks. We were given this week to refine our concepts for the three different briefs, this is one of my completed solutions to the Body Shop brief.
The Body Shop brief asked us to create an innovative design that illustrated the Body Shops five core values while keeping the packaging within the premium nature of the brand.
I created my concept by taking the natural ingredients from each product and re emphasizing where these came from.
For example, the tea tree product comes from the tea tree. I have used a bark texture on the sleeve of the bottle to illustrate the trunk of a tree protecting the ingredient inside.
This concept has been adapted to fit in with each product. You can undo the sleeve to read the ingredients and directions, which are placed on the inside of the sleeve.
This reduces the amount of ink needed in production with there being no need to print onto the bottles, therefore making the outcome more sustainable.
